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Course Details:

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.

What are the career prospects?

  • Marketing planning
  • Advertising
  • Public relations
  • Event marketing
  • Broadcasting and publishing
  • Investor relations
  • Sales and promotions
  • Database marketing
  • Market research
  • Non-profit organisations
  • Branding and product planning
  • Client servicing
  • Media planning and buying
  • Copywriting

For more information on entry requirements, programme pathway, subjects listing and to get to know the faculty, please click on download brochure

Year 1
  • MCH 102 Public Speaking
  • MCH 101 Introduction to Mass Communication
  • MCH 100 Social and Business Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Micro-economics
  • HEC 102 Introduction to Macro-economics
  • MCH 150 Introduction to Marketing Communication
    (2 Year One Free Elective subjects)
MPU 1

Local Students

  • MPU3123 Tamadun Islam dan Tamadun Asia (TITAS)
  • MPU3113 Hubungan Etnik
International Students
  • MPU3173 Malaysian Studies 3 / Pengajian Malaysia 3
  • MPU3143 Bahasa Melayu Komunikasi 2
Year 2
  • MCH 215 Intercultural Communication
  • MCH 250 Communication Theory
  • HSO 210 Social Research Methods
  • MCH 208 Communication in the Workplace
  • HBA 200 Business Administration
  • MCH 206 Graphic Design
  • HBA 212 Principles of Advertising
  • MCH 260 Advanced Marketing Communication
  • MCH 214 Advertising Copywriting
    (2 Year Two Free Elective subjects)
MPU 3 – choose 1
  • MPU3313 Comparative Ethics For Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3343 Career Pathways in the field of Behavioral Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3363 Issues of Social Media in Malaysia Society
Year 3
  • MCH 317 Publication Design
  • MCH 390 Honours Thesis
  • MCH 396 Practicum
  • MCH 314 Communication Law and Ethics
  • HBA 318 Consumer Behaviour
  • MCH 321 Media Marketing
  • MCH 322 Advertising Campaign

(2 Year Three Free Elective subjects)

International Students
  • MPU3173 Malaysian Studies 3 / Pengajian Malaysia 3
  • MPU3143 Bahasa Melayu Komunikasi 2
MPU 4choose 1
  • MPU3412 Co-curriculum – Sports 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2
  • HELP Foundation in Arts/ Foundation in Science, or
  • 2 STPM Grade C/2 A-Level passes, or
  • 5 Bs (including English) in Senior Middle 3 (UEC), or
  • 5 CPU passes with a minimum average of 50%, or
  • 5 SAM/TEE examination passes with a university aggregate of 50%, or
  • Minimum 24 points in International Baccalaureate, or
  • Matriculation/Foundation with minimum CGPA of 2.00, or
  • A Diploma or its equivalent with minimum CPA 2.00, or
  • Equivalent qualification

And

  • 3 SPM/O-Level credits (including credit in English) and a pass in SPM Bahasa Malaysia and Sejarah (for Malaysians only)

Intake Date:

January / May / August / October*

*Special intake for new students

Malaysian
International