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Course Details:

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates with the ability to add value to products and services have an edge over others.

This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

On completion of the programme, graduates would have acquired decision-making skills and be innovative in their approach to business problems and situations. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.

To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

For more information on entry requirements, programme pathway, subjects listing and to get to know the faculty, please click on download brochure

YEAR 1
9 compulsory subjects
  • ACC101 Financial Accounting 1
  • ACC103 Management Accounting 1
  • ECO101 Principles of Microeconomics
  • ECO102 Principles of Macroeconomics
  • ITC101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics
YEAR 2 & 3
Marketing (14 compulsory subjects)
  • FIN202 Financial Management
  • HRM201 Managing Human Resources
  • MKT201 Consumer Behaviour
  • MKT202 Internet Marketing
  • MKT203 Distribution & Logistics Management
  • MKT205 Sales Management
  • MKT207 Product Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT303 Marketing Research
  • MKT304 Competitive Marketing Planning & Strategy
  • MKT306 Services Marketing
  • MKT311 Innovative Product Development and Management
  • MGT400 Graduation Project
Graduation Project
  • All students are required to complete a graduation project in their related fields under supervision.
MPU2 (choose 1)
  • MPU3213 Bahasa Kebangsaan A*
  • MPU3233 Leadership in Business

*for Malaysian students without a credit in SPM Bahasa Melayu

MPU4 (choose 1)
  • MPU3412 Co-curriculum – Sport 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2
MPU3 (choose 1)
  • MPU3313 Comparative Ethics for Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3333 Malaysian Digital Transformation
  • MPU3343 Career Pathways in the field of Behavioural Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3373 Goods & Services Tax in Malaysia

Partial List of Electives (for all specialisations)

  • ACC201 Management Accounting 2
  • ACC291 Islamic Bank Management
  • ACC305 Corporate Governance
  • ACC312 Reporting Framework & Accounting Practice
  • BKG301 Comparative Banking Structure
  • COM200 Managerial Communication
  • ECO203 International Economics
  • FIN203 Financial Institutions, Instruments and Markets
  • FIN204 Investment Analysis & Decision Making
  • FIN206 Introduction to Technical Analysis & Trading
  • FIN207 Mergers & Acquisitions
  • FIN301 Corporate Finance
  • LAW201 Company Law
  • LAW305 International Business Law
  • MAT201 Business Mathematics
  • MGT200 Small Business Management
  • MGT201 Organisational Behaviour
  • MGT202 E-Business
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT205 Asian Business Environment
  • MGT209 Production & Logistics Management
  • MGT300 Managing People across Cultures
  • MGT302 Change Management
  • MGT303 Corporate Policy & Strategy
  • MGT304 Strategic International Business Management
  • MGT305 Business Ethics & Social Responsibility
  • MGT309 Project Management
  • MKT206 Retail Management
  • MKT208 Brand Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT305 Strategic Marketing Relationship
  • MKT307 Environmental Marketing
  • MKT308 B2B Marketing
  • MKT309 Marketing Engineering
  • QBM201 Advanced Business Statistics

5 Compulsory MPU Subjects

MPU1 (to do 2 subjects)
  • MPU3113 Hubungan Etnik (Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)
  • MPU3173 Pengajian Malaysia 3 (International students)
  • 3-year honours programme
  • 31 subjects including a graduation project
  • 14 weeks for full semester; 7 weeks for half semester

Most subjects follow the assessment pattern below:

  • Continuous assessment – 40%
  • Final examination – 60%
  • Total – 100%

Any one of the following:

  • HELP Foundation in Arts / Foundation in Science with a minimum CGPA score of 2.0 out of 4.0
  • HELP Diploma in Business with a minimum CGPA score of 2.0 out of 4.0
  • 2 Cs in STPM***
  • 2 A-Level passes
  • 5 Bs in Senior Middle 3 (UEC) including Mathematics and English
  • 5 CPU passes with a minimum average of 50%
  • University Aggregate of 50% or ATAR score of at least 50 for various Australian Matriculation Programs
  • Equivalent qualification

***The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level

January, March *, May, August, October *

* This intake is only applicable for those entering the programme without being granted any exemptions.
Malaysian
International