Professor Julian Knowles of Macquarie University (MU), Australia visited HELP University and delivered an enlightening talk titled ‘How Digital Music Will Change Our Relationship With Content Creators’ to media and communication students on October 26, 2016 at the HELP Media Studio, Wisma HELP.
In his talk, Professor Julian spoke about the growth of digital music, how the music landscape and economy is changing, as well as how artists are re-releasing their source tracks to encourage fans to create remix albums and their own interpretation. He also shared some digital song samples, fan interpretation of songs, as well as videos with the students to emphasise his point about the way the music industry is changing, and how new technologies and music are being developed in the process.
The total global music industry revenue was USD15 billion in 2014, and digital music represented 46% or USD6.9 billion of that total. The numbers have continued to grow exponentially in recent years. More people are now using the internet to access music via audio streaming and subscription services, and the industry is constantly embracing new business models, licensing, investing and improving customer choice.
In conjunction with the talk and Professor Julian’s visit, Macquarie University also introduced its new scholarship and articulation pathways to HELP University students. Students who are interested in pursuing the media and communication pathways at MU are eligible to the MU Partner Scholarship worth AUD5000. On top of that, the scholarship can be combined with the ASEAN Scholarship (AUD5000/year) and students can receive up to AUD15000.
Students from the Department of Communication attending the talk and raising questions to Professor Julian Knowles.