Master of Business Administration

The HELP MBA aims to transform mindsets and developing winning behaviour by equipping its candidates with leadership and management competencies for personal and professional advancement. Attracted by its tradition of excellence and relevance, affordability and flexible modular delivery – expedient for busy adults occupied with business and personal commitments – student registrations have grown with an interesting diversity of students from the Asia-Pacific region and beyond, including the Netherlands, Korea, China, France, Russia, Iran, Kazakhstan, Indonesia, Japan, Nigeria, Uganda, Iceland and many other countries providing good networking and culltural learning opportunities and benefits.

The HELP MBA earns international recognition from reputable European and Australian universities and business schools, including University of Queensland, ESSCA Graduate School of Management in France and HHL-Leipzig Graduate School of Management, Germany


The programme is delivered by an accomplished faculty and supported by experienced industry practitioners. Students can now access it whenever or wherever their schedule permits and still learn and share with participants from all over the world in an interactive and virtual environment.

The programme’s flexible, 12-module online structure makes it highly attractive and popular for busy working adults and large cohorts of students from across the world. Candidates can choose to pay-as-they learn by enrolling in multiple modules at a time, or pay the full cost of the programme, whichever that is easier and more convenient for them.

Getting an MBA is a big milestone decision in one’s life. In line with HELP’s mission to ‘help people live a life of significance through education’, ELM Graduate School will be offering special bursary schemes and flexible financing options to make the programme even more attractive, and to help the students meet their career aspirations and business goals.

ELM Graduate School will be offering an inaugural fee of RM18,000, and HELP alumni and staff will enjoy a 10% bursary. The full tuition fees is priced at RM25,000. Further, a bursary scheme of USD500,000 is available for deserving students, and bursaries ranging from 10% to 50% will be awarded based on the background and merit of the applicants.

In view of the economy downturn and global retrenchment, ELM Graduate School will also be offering a special bursary scheme to selected applicants to lighten their financial burdens while still providing them with the opportunity to obtain a widely recognised MBA from a leading institution. Applicants above 55 or who are unemployed or retrenched will automatically receive a minimum 40% bursary.

Whilst I believe that the core concepts and methods of higher education will not be radically changed, online education will become the future of further education in anticipation of great advances in knowledge sharing tools. HELP is ready to adopt this new pedagogical approach to further education.

Our MBA programme is designed to help professionals pursue a deeper appreciation of the interplay and importance of entrepreneurship, leadership and management competencies required to prepare you to successfully manoeuvre through a complex and competitive world.

Dr Wendy Liow, Dean of ELM Graduate School who has an illustrious career spanning over 25 years in various multinational corporations across different industries.

The ELM Framework

ELM stands for entrepreneurship, leadership and management (elm). It reflects our understanding of the multifaceted role of both individuals and organisations that at any one time the trinity role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM schema integrates the role of mindset transformation with process competency development for the three vectors of elm. We term this the mindset based competency approach to understand and use elm in strategic business thinking and operational management. The ELM Framework underlies our philosophy of the ELM Graduate School executive education and the way we teach and learn business in the HELP Group.

The ELM Framework (right) synthesises relevant theoretical constructs and integrates them into a practical system of decision making process concerning elm. It is a useful tool to facilitating thinking out the right business model and strategy execution.The ELM Framework starts with the end: that is, it is outcome based rather than problem based. VOW is the final goal. It comprises values, opportunities and wealth. Wealth in Chinese is cai, which has two meanings in written form: knowledge and material wealth. VOW can be defined in whatever way one wants to. But they must be worthy of our talents, reflective of the ethics of our personal life, and society or other centered.What is crucial is that elm is the powerful driving force of the mindsets (CAAAC). CAAAC stands for the Contemplative, Analytic, Adaptive and Actualization and Consequential Mindsets. These specific mindsets must be interpreted as the transformative growth mindset, and not just any mindset change. The growth mindset grows the competencies of each of the elm to a higher level in order to lead every growth phase of a business.

ELM Programmes

ELM offers 14 postgraduate programmes such as Doctor of Business Administration, Graduate Certificate in Accounting, Master of Applied Psychology in Coaching, Master of Managerial Psychology, Master of Clinical Psychology in Malaysia and more.

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