Professor Julian Knowles of Macquarie University (MU), Australia visited HELP University and delivered an enlightening talk titled ‘How Digital Music Will Change Our Relationship With Content Creators’ to media and communication students on October 26, 2016 at the HELP Media Studio, Wisma HELP.
In his talk, Professor Julian spoke about the growth of digital music, how the music landscape and economy is changing, as well as how artists are re-releasing their source tracks to encourage fans to create remix albums and their own interpretation. He also shared some digital song samples, fan interpretation of songs, as well as videos with the students to emphasise his point about the way the music industry is changing, and how new technologies and music are being developed in the process.
In conjunction with the talk and Professor Julian’s visit, Macquarie University also introduced its new scholarship and articulation pathways to HELP University students. Students who are interested in pursuing the media and communication pathways at MU are eligible to the MU Partner Scholarship worth AUD5000. On top of that, the scholarship can be combined with the ASEAN Scholarship (AUD5000/year) and students can receive up to AUD15000.
Professor Julian Knowles is a composer and performer, specializing in new and emerging technologies. His creative work spans the fields of composition for theater, dance, film and television, electronic music, sound and new media arts, as well as popular music and recording. He currently serves as a professor at the Department of Media Music Communication and Cultural Studies at Macquarie University.
The Faculty of Communication at HELP University aims to instill it its graduates an understanding of the process and practices of mass communication and the ability to exploit and adapt to new products and services in a growing environment where more than 70 percent of Malaysians use and view a multitude of communication channels every day. Communication today deals with the masses, using print, broadcast and digital media channel such as newspapers, magazines, television, radio and the internet. Communication is used to boost our oral, written and visual communication skills – the essential tools which employers look for. Hence, the career choices for a communication graduates are incredibly diverse and includes banking, agriculture, manufacturing, government sectors, healthcare, hospitality and tourism and social programmes.
A communication specialist can find employment in human resource, advertising agencies, publications, research and development, sales and marketing, broadcasting and training sectors. However, given the immense potential that the field of communication has, some degree of specialization is expected and thus, HELP University aims to help enhance your marketability by offering three Bachelor of Communication programmes: Public Relations, Marketing Communications and Media Studies. The three degrees awarded by HELP University – Bcomm (Hons) Public Relations, BComm (Hons) Marketing Communication and BComm (Hons) Media Studies.
Our HELP Bachelor of Communication (Hons) Degree offers students a three-year honours programme that emphasizes the practical applications in contemporary communication settings. Our courses are designed to give you a balanced portfolio of communication theory, research and practical training in your chosen area of specialization. We will also teach our students to express themselves with the 3Cs – Creativity Curiosity and Critical Thinking – the 3Cs components are a recurrent theme in all our communication subjects because our students will be taught how to research and tabulate accurate information, turning them into hard factual copy while channeling and adapting information for different audiences.
Students will also be given an opportunity to apply the principles and skills they learned and demonstrate competency under the guidance of a specialist in the field of communication during their practical training cum internship period. Students who aspire to become the next Jimmy Fallon or Ryan Seacrest can explore their radio broadcasting and TV production ambitions at our professional and industry standard state-of-the-art broadcasting studios. These studios help enhances the quality of our medial, PR and communication graduates by helping prepare them for employment anywhere.
Students who aim to further their studies overseas can do so into their second and or third year into the communications programme to universities in Australia like the University of South Australia, the University of Queensland, Deakin University, Charles Sturt University, Murdoch University, University of Wollongong, Bond University, University of Melbourne, Edith Cowan University and the University of the Sunshine Coast, Queensland. Students can also transfer to Hertfordshire University in the UK.
For more details and information about HELP University’s Bachelor’s of Communication programme, contact 03-2716 2000 to speak to a counselor or visit www.help.edu.my to learn more.