Department of Communication
Course Details

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This program provides students with professional skills and knowledge, including in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem solving, creativity, and project and relationship management.

  • Press agencies
  • Media relations
  • Investor relations
  • Crisis management
  • Public affairs/ government relations
  • Staff/employees relations
  • Consumer relations
  • Industrial relations
  • International relations
  • Community relations
  • Development/fundraising
  • Product launching
  • Event management

For more information on entry requirements, program pathway, subjects listing and to get to know the faculty, please click on download brochure

Year 1
  • MCH 102 Public Speaking
  • MCH 101 Introduction to Mass Communication
  • MCH 100 Social and Business Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • MCH 121 Public Relations
  • MCH 150 Introduction to Marketing Communication
  • MCH 125 Introduction to Sociology

2 Year One Free Elective subjects

MPU 1

Local Students

  • MPU3123 Tamadun Islam dan Tamadun Asia (TITAS)
  • MPU3113 Hubungan Etnik
  • International Students
  • MPU3173 Malaysian Studies 3 / Pengajian Malaysia 3
  • MPU3143 Bahasa Melayu Komunikasi 2
Year 2
  • MCH 215 Intercultural Communication
  • MCH 250 Communication Theory
  • HSO 210 Social Research Methods
  • MCH 208 Communication in the Workplace
  • MCH 230 Public Relations Case Studies
  • MCH 240 Public Relations Management
  • MCH 241 Public Opinion and Propaganda
  • MCH 251 Theories of Media
  • MCH 231 Public Relations Writing

2 Year Two Free Elective subjects

MPU 2 – choose 1
  • MPU3213 Bahasa Kebangsaan A*
  • MPU3223 Leadership and Life Skills

* For local student who did not have credit in BM SPM

Year 3
  • MCH 317 Publication Design
  • MCH 390 Honours Thesis
  • MCH 396 Practicum
  • MCH 314 Communication Law and Ethics
  • MCH 316 Public Relations Audit
  • MCH 360 Public Relations Strategies and Campaign
  • MCH 370 Crisis and Issues Management

2 Year Three Free Elective subjects

MPU 3 – choose 1
  • MPU3313 Comparative Ethics For Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3343 Career Pathways in the filed of Behavioral Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3363 Issues of Social Media in Malaysia Society
MPU 4 – choose 1
  • MPU3412 Co-curriculum – Sports 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2
  • HELP Foundation in Arts/ Foundation in Science; or
  • 2 STPM Grade C/2 A-Level passes; or
  • 5 Bs (including English) in Senior Middle 3 (UEC); or
  • 5 CPU passes with a minimum average of 50%; or
  • 5 SAM/TEE examination passes with a university aggregate of 50%; or
  • Minimum 24 points in International Baccalaureate; or
  • Matriculation/Foundation with minimum CGPA of 2.00; or
  • A Diploma or its equivalent with minimum CPA 2.00; or
  • Equivalent qualification

And

  • 3 SPM/O-Level credits (including credit in English) and a pass in SPM Bahasa Malaysia and Sejarah (for Malaysians only)
Intake Date:

January / May / August / October*

*Special intake for new students

Malaysian
International