Professor Nicole Anderson delivering her seminar to the enthusiastic students of HELP
Professor Anderson holds a seminar on the future of Journalism and Media
By: Sofia Emily Parrott & Dinesh George Lourdes
Kuala Lumpur – On 21 March 2016, Associate Professor Nicole Anderson paid a visit to HELP University to deliver a short seminar on the future of journalism and media to students of the Communication Faculty in HELP University. This short seminar was held at HELP ELM Business School. As Head of the Department of Media, Music, Communication and Cultural Studies in Macquarie University, Sydney, Associate Professor Nicole Anderson managed to deliver a very educational and informational speech.
She started off her session with an informative video of the Department she heads at Macquarie University. After that, she gradually progressed to interact with the audience before proceeding to answer the big question, “What is the future for journalism and media?”
In an era where media has evolved so vastly and where journalism has grown so rapidly, potential journalists are left questioning what lies in the path ahead of them
Professor Anderson was quick to reassure her audience that the future is here but where it goes from here is up to the content creators. Journalists today have to be more focused on telling a story after interpreting data. She explained that content creators must be cautious with ignorance and biases because of how it affects their stories.
She stressed that journalists must remember that not only do they have to create content that is appealing but they also need to sell their content. Selling their content means that they would need to market their story to the target audience that they had in mind when writing the story.
After ending her brief seminar on where the future of journalism and media is headed, the floor was open for Q&A session.
A question posed was why potential journalists need be enrolled in a university since experience is key? Professor Anderson clarified that while experience is important, university provides future journalists with a platform to practice and develop their skills while also training them to be analytical and critical. She further stated that these are skills that some journalists lack which can affect the credibility of the work they produce once they are out in the industry.
Professor Nicole Anderson managed to brilliantly sum up some very key principles of journalism and media and how we, as potential journalists, should work on developing and practicing as many skills as possible while in university. The event ended on a high note as the crowd bid farewell to Professor Nicole with a thunderous round of applause.
For more information on programs at HELP, please refer to http://www.help.edu.my/ or call +603-2716 2000.
Professor Nicole is Head of the Department of Media, Music, Communication & Culture, Macquarie University
Students paying attention as Professor Nicole delivers her talk